We build your business's digital ecosystem
Software, AI and marketing to sell more
We solve real problems with technology
We work with entrepreneurs and small businesses that need something useful, not just something flashy. We can help you launch a website, improve a product, automate repetitive work with AI or catch issues before they become a problem for your team or your customers.
Technology that works
Practical and scalable solutions
- Web and mobile apps with AI
- Integrations with your existing systems
- Continuous QA and maintenance
01 / Nebula · Where the idea is born
It all starts with an idea.
Stars are born inside a nebula, a cloud of gas that pulls together until it ignites. A business works the same way. The idea ignites once five points are clear.
Plenty of good ideas stay in a notebook because nobody grounded them. We have that conversation with you in the first meeting.
Tap each point. Once all five are clear, the idea ignites.
What we clarify with you
Problem
What real need are you solving? Every business starts with a problem someone already has. We name it in your words and in your customers'.
- The problem in one sentence
- Who has it today and how they cope
What we clarify with you
Customer
Who are you creating value for? We define who you are talking to: what they need, how they decide and which channel they use.
- Your ideal customer, with a name and context
- Where they search and how they buy
What we clarify with you
Solution
What do you offer to solve it? We shape your product or service into an offer that is easy to understand and to choose. And we decide which part needs software and which part doesn't.
- A clear offer
- The first version: the least that already works
What we clarify with you
Value
Why should they choose you? We find what sets you apart and turn it into the message of your site and your ads.
- What sets you apart, in one sentence
- The message every channel repeats
What we clarify with you
Model
How do you make money? We connect your offer to a way of selling that holds up: direct sales, subscriptions, bookings or a catalog. That tells us what to build first.
- How and where you sell
- What to build first and what can wait
What we clarify with you
02 / Star · Your first digital asset
First, a star of your own.
Your website is the fixed point of your business online. Social platforms change their rules every year. Your site stays yours, and every other channel connects back to it.
If your business only lives on Instagram, the day the algorithm changes, so do your sales.
Tap any point in the orbit to see what it does and how we build it.
Kinds of site
Your own ground on the internet. Nobody changes the rules on you or shuts down your account. The kind of site depends on what you need it to do for your business.
Tap one to see the details
Connected channels
Platforms where your people already are. They aren't yours, but once connected to your site they send each person somewhere you do control.
Tap one to see the details
Kinds of site
Landing page
One page, one campaign, one action. It works when people arrive from an ad and you want them to message you or buy without wandering off.
- A single call to action
- Every click tracked in Google Analytics
- Connected to your WhatsApp
Kinds of site
Company website
Your office on the internet. It tells people who you are, what you do and why to trust you, with a page per service so Google finds you for each one.
- One SEO-ready page per service
- Spanish and English if you need it
- Contact form straight to your inbox
Kinds of site
Digital catalog
Your products sorted by category, with photos and prices. Customers pick what they want and message you directly, no cart or checkout needed.
- Category filters
- WhatsApp button on every product
- Easy to keep up to date
Kinds of site
Online store
Cart and online payments so you sell around the clock. We pick the payment gateway that fits your business in Colombia with you.
- Card and PSE payments
- Orders and stock in one dashboard
- Automatic confirmation emails
Kinds of site
Web app
When a page isn't enough anymore: client portals, bookings, internal systems or dashboards with your operating data. Built around the way your team works.
- Users with different permissions
- Connects to the tools you already use
- Can include AI to query your data
Connected channels
That is where your customers already reach you. Each button on your site opens the chat with its own message, so you know which page the person came from.
- Pre-filled messages per page
- AI chatbot for after hours
Connected channels
Your visual storefront. The link in your bio leads to a page made for people coming from there, instead of dropping them on your homepage.
- Your own link page, no third-party tools
- Social traffic measured on its own
Connected channels
TikTok
Where people find products without looking for them. One good video sends a wave of visits, and your site has to be ready to turn them into orders.
- TikTok Pixel installed
- A fast page for mobile traffic
Connected channels
Google profile
When someone searches for what you do "near me", your Maps listing shows up. We tie it to your site so Google knows they are the same business.
- Matching details on profile and site (local SEO)
- Your reviews front and center
Connected channels
For selling to other companies. Your profile makes the first impression and your site backs it up with services, case studies and a clear way to reach you.
- Service pages aimed at companies
- A B2B-ready contact form
Connected channels
Community and ads. Traffic from your ads lands on a page that tells you which campaign brings customers and which one only brings likes.
- Meta Pixel installed
- One page per campaign
Connected channels
Marketplaces
Mercado Libre, Falabella or Facebook Marketplace already have buyers. Selling there adds orders, but the fees and the rules are theirs. Your site is where that customer comes back to buy from you directly.
- One inventory for your store and the marketplace
- Repeat customers, no commission
03 / Constellation · Marketing and conversion
One star alone is not a constellation.
Every marketing channel is a star. Linked to your site, they trace the path a customer follows from the ad to the sale, and nobody gets lost along the way.
Plenty of businesses pay for ads that do bring people in. The trouble comes after: the message goes unanswered and the customer buys from someone else.
Tap each point, or a group name to light up its whole path.
They find you
The channels that bring people to your site. Some take a while to start and last for years, like SEO. Others bring visits today, like ads.
Tap one to see the details
From click to sale
What happens once the person has arrived. Their details are saved, someone replies in time, and in the end you know which channel brought the sale.
Tap one to see the details
They find you
SEO
Show up when someone searches Google for what you sell. We work on site structure, speed and the words your customers actually type.
- Keyword research
- Technical SEO: speed and structure
- Local SEO for your city
They find you
Blog
Articles that answer your customers’ questions and keep bringing visitors months after they go live. It is the slowest channel to start and the one that lasts longest.
- Topics taken from real searches
- Every article linked to your services
They find you
Social and content
A plan for what to post and why. Every post has a job: attract, convince or send people to your site.
- Posting calendar
- Content made for each platform
They find you
Meta ads
Instagram and Facebook ads aimed at people who can actually buy from you. Each campaign lands on its own page, so you know what every customer costs.
- Targeting by location and interests
- Meta Pixel and tracked conversions
- Tweaks based on results
From click to sale
Form
Short and to the point. It turns a visit into a contact and sends the details straight to where your team sees them, with no copying by hand.
- Fewer fields, more contacts
- Connected to your email, WhatsApp or CRM
From click to sale
CRM
Your business's sales memory. Every contact is saved with their name, what they need and the channel they came from. We connect it to the CRM you already use or build you a simple custom one.
- Contacts and conversations in one place
- Sales stages at a glance
From click to sale
Follow-up
Automatic reminders and messages so the lead doesn't go cold. If someone writes at midnight, the AI replies and your team picks it up in the morning.
- Automatic tasks and reminders
- AI replies after hours
From click to sale
Sale
The lead becomes a customer. With Google Analytics and the pixel we measure which channel and which message bring sales, so you invest where it works.
- Google Analytics 4 and Search Console
- WhatsApp clicks and forms tracked
- What each customer costs per channel
04 / Vortex · The sales funnel
The funnel, step by step.
The stars in the constellation are the pieces. Here you see the order they work in, so a visit ends in a sale. Based on DotCom Secrets by Russell Brunson.
Hardly anyone buys the first time they visit your site. The funnel is there so you don't lose that person while they make up their mind.
Start with the four questions at the top and follow the funnel down to the sale.
Before building: four questions
Brunson calls it the secret formula. Leave one answer blank and your funnel loses people right at that point.
Tap one to see the details
Your customer's path
Each step lets fewer people through, but they are more decided. That is why it is shaped like a funnel.
Tap one to see the details
Before building: four questions
Dream customer
Who is your dream customer? One person, with a name, an age and a problem that keeps them up at night. Talk to everyone and nobody feels it is about them.
- A profile with a name and a problem
- We work it out with you in the first meeting
Before building: four questions
Where they gather
Where do they gather? In the searches, accounts, groups and pages where they already spend their time. That is where your ads and content go.
- Google searches
- Social media and groups in your industry
Before building: four questions
What you offer
What bait do you offer? Something useful and free in exchange for their contact details: a guide, an assessment, a template or a short class.
- Guide or template
- Free assessment
- Short class
Before building: four questions
The result
What result do you give them? The change your customer lives after buying from you. That result is the message of your whole funnel.
- One message for ads, site and emails
Your customer's path
Traffic
People arrive from Google, your social media or your ads.
- SEO
- Blog and content
- Meta ads
Your customer's path
Bait
Someone leaves their name and WhatsApp in exchange for something useful. They are no longer a visit but a contact you can talk to.
- Landing page
- Form connected to your CRM
Your customer's path
Entry offer
A small first product that is easy to say yes to: an assessment, a kit or a sample. It turns the contact into a customer.
- Sales page
- Online store
Your customer's path
Core offer
What you really sell. It comes once the customer has already trusted you with a first purchase.
- Site or catalog
- Store with your full offer
Your customer's path
Follow-up
Messages for whoever didn't buy today and for whoever already bought and may come back. This is where you win back sales that looked lost.
- CRM
- Automated emails
- WhatsApp with AI
05 / Orbit · AI-powered apps
Work that runs on its own.
Once your site and channels are connected, some tasks no longer need a person behind them. AI answers, sorts and flags things. Your team keeps the work that actually needs judgment.
If someone messages you at 11 p.m. and you reply at 9 a.m., that customer has already talked to three others.
The points move on their own. Tap one and the orbit stops to show it to you.
What AI does for you
Chatbot
An assistant that knows your business and answers on WhatsApp, Telegram or your website. It handles the usual questions and hands the chat to a person when needed.
- WhatsApp, Telegram or website
- Trained on your business information
- Hands the chat to a person
You are looking at one: we built the one in the bottom-right corner.
What AI does for you
After hours
Your business closes at 6, your customers don’t. AI answers pricing questions, books appointments and takes orders at night and on weekends.
- Answers at night and on weekends
- Books appointments and takes customer details
What AI does for you
Repetitive tasks
Copying data from an email into a sheet, sending the same message twenty times, building the same report every Monday. If it repeats, it can be automated.
- Reports that build themselves
- Automatic alerts to your team
- Data that moves between tools
What AI does for you
Ask your data
Ask your data the way you would ask a coworker: "how much did we sell in March?" or "which customers haven’t bought in three months?". AI looks it up and answers.
- Questions in plain language
- About your sales, stock or customers
- Sorts documents and emails
What AI does for you
Connected to your systems
AI doesn’t work in isolation. We connect it to your CRM, email, spreadsheets or internal system so it acts on your business’s real information.
- Plugs into the tools you already use
- Works with your business’s real information
What AI does for you
06 / Gravity · QA and testing
What keeps everything in place.
The more pieces you connect, the more things can break. QA is the gravity of your system: we test every piece before a customer finds the bug for you.
A checkout button that breaks on Friday night gets noticed on Monday, after the weekend’s sales are already gone.
The shaking points haven’t been tested yet. Tap them to check them and lock them in place.
What we test
Functional testing
We check that every button, form and flow does what it promises. We walk through it the way your customer would, including the odd paths nobody planned for.
- Documented test cases
- Every bug reported with steps to reproduce it
What we test
Performance
We measure how long your site takes to load and how it holds up when lots of people arrive at once. A slow site loses visitors before it shows anything.
- Load speed
- Tests with many users at once
What we test
Mobile and browsers
Your customer shows up on a five-year-old Android, a new iPhone or a laptop with a different browser. We make sure it looks and works right on all of them.
- Android and iPhone
- Chrome, Safari, Firefox and Edge
What we test
Automated testing
Scripts that rerun the important tests every time something changes. Bugs show up within minutes instead of when a customer complains.
- Run on every change
- Cover the flows that move the most money
What we test
Regression
Every improvement can break something that already worked. Before each release, we retest the basics so the new stuff doesn’t knock down the old.
- Before every release
- What your customers use most comes first
What we test
Security
We look for the ways someone could sneak in: forms, logins and exposed data. Better that we find them before an attacker does.
- Forms and logins reviewed
- Your customers’ data protected
What we test
07 / Galaxy · Your whole business
All together, working in your favor.
A star, a constellation, an orbit and the gravity holding them together. You don't need it all on day one. Start with what your business is missing most and grow from there.
Tell us what your business has today and what it’s missing. We’ll tell you where to start.
Tap each piece to recall what it does or go back to it.
The pieces of your galaxy
Your website
The fixed point. Landing page, company site, catalog, store or web app, connected to WhatsApp and your social channels.
The pieces of your galaxy
Marketing and SEO
The points that get you found: SEO, blog, social, Meta ads and the analytics that tell you what works.
The pieces of your galaxy
Applied AI
What runs on its own: chatbot, after-hours service, automated tasks and questions to your data.
The pieces of your galaxy
QA and testing
What keeps things from falling over: functional, performance, mobile, automated and security testing.
The pieces of your galaxy
Our step-by-step process
We know where your project stands and we tell you what comes next.
Initial meeting and diagnosis
We sit down with you to understand the problem and what you need
- Conversation about your needs and objectives
- Technical and feasibility assessment
Development and execution
We build the solution with best practices
- Architecture and technical design
- Agile development with iterative deliveries
Delivery and validation
We ensure it meets your expectations
- Deployment and training
Support and maintenance
Continuous support for growth
- Monitoring and updates
- Technical support and improvements
Services built around real problems
No filler packages. We combine development, QA, AI and marketing based on what your business actually needs.
AI applications for tasks that are worth automating
We use AI where it genuinely helps: faster replies, better information handling, less repetitive work and more time for your team to focus.
Chatbots connected to your channels
Handle requests through WhatsApp, Telegram or your website with more consistent replies.
Automation for repetitive processes
Reduce manual work in internal operations, support or commercial follow-up.
After-hours support
Keep conversations moving even when your team is offline.
Work that speaks for itself
Some of the projects we have developed for our clients.
Clients who trust us
Brands and professionals for whom we built their digital presence.
In collaboration with Click y Clack
Websites we built together with the Click y Clack team.
Why clients keep working with us
We are not an agency that ships and goes quiet.
Technology that lasts
We don't chase frameworks. We choose tools that work today and can grow with your business.
QA from day one
We test before we ship. Every flow, every edge case, every device your users might pick up.
No radio silence
You know what's happening at every stage. No need to chase us for updates.
One complete team
Development, QA, AI and marketing under one roof. No coordinating three separate vendors.
We care if it works
We don't hand off and disappear. We care about whether what we built actually delivers results.
No fine print
Clear contracts, honest estimates and tracking at every stage.
If you have an idea, a bottleneck or a product that feels stuck, let's talk
We can help you define the problem and turn it into a practical plan.